Real estate leads don’t just come from past clients and referrals in today’s real estate market
As an agent, you’re running from showing to showing, making sure contracts are correct, and trying to give your clients the best experience possible. Oh, and you’ve got to make sure you’re generating enough leads to be able to pay your bills every month, too. We’ve got tips to help you generate more organic real estate leads starting this week—after that, it’s up to you to ABC.
Get real estate leads by using social properly
Followers of your pages on any platform want to see more than Just Listed and Just Sold pictures—they need valuable, entertaining content. Post videos of recent home buyers detailing the experience of working with you. Shoot a live open house. Detail what the average home selling price is for various zip codes in your service area. Give a daily update on mortgage interest rates. There’s a lot to be done on social other than tooting your own horn. Entertain or educate and the rest will fall into place.
Hold first-time home buyer seminars
What better way to build trust with potential clients than giving them valuable information for free? Hold a seminar to educate first time home buyers about the home buying process. If you build yourself as a resource without asking for anything in return, you’ll gain the trust of potential home buyers and sellers. In real estate especially, quality lead building starts with trust.
Interview small business owners in neighborhoods where you have listings
Not only will this get you in the good graces of small business owners in your area, but it’s also a great way to expand your network and build up your local community. Create blogs on your website detailing the “Top Three Coffee Shops In Neighborhood X” or something similar. Not only will you be educating potential buyers on what they can expect in their new neighborhood, but when the small business owners have friends that need to sell or buy a home, they’ll remember that nice realtor who highlighted their business and may be glad to send referrals your way.
Lift the curtain on the industry
A willingness to be transparent to potential home buyers goes a long way. You can use your social media presence to answer questions from buyers and sellers or you can create educational content for people to download from your website. No matter what, make sure you’re trying to educate people with no expectation of receiving anything in return. Your willingness to give knowledge away without expectation will put you in a good position down the line.
Create valuable gated content for buyers and sellers
Have a checklist of the top ten things home sellers should do to up their home value? Know the four things that typically keep home buyers from being approved by a lender? Create a valuable piece of content as a PDF that users can download from your website in exchange for their email address. From there, it’s a matter of following up with anyone who downloads your content and putting them into your funnel. Generating real estate leads is the lifeblood of agents, brokerages, and property management companies. The more leads you can generate organically, the healthier your bottom line will be. Implement these suggestions and you’ll have leads popping up all over your local market in no time.Too busy for lead chasing? We hear that. We understand how busy people in the industry are that’s why our marketing for real estate agents takes everything off our your plate so you can focus on the parts of your business that matter to you. If you’re struggling to find the time to get yourself set up to generate organic real estate leads, we can help. Contact us here.